Pinterest For Bussiness Account. A Pinterest business account allows us to Pinterest analytics that is special in a Pinterest business account. Before starting to create an account on Pinterest for Bussiness you must have to the proper understanding of its Uses, Why its Important for our Bussiness, and the different words or term uses in Pinterest.
Here, In this article of Pinterest series, we discuss only Pinterest For Bussiness. How Pinterest helps us to grow our business? Your all the confusion and question about the Pinterest business will clear after this article.
Let us start with the term or words uses in Pinterest.
Term Uses in Pinterest
Here you can look at the terms uses in Pinterest. When you use Pinterest for your business, it is very important to understand each term used on Pinterest. Let us look at some terms in very easy language.
Pins are the content shared on Pinterest. It may be any images or short videos. A pin may contain a web link or URL attached to images.
Pinners refers to a person who uses Pinterest.
Pincodes as essentially QR codes, Pincodes are special codes you can create to unlock your business’s curated boards and profile on Pinterest. These can be scanned digitally, or on packages and displays, and link back to your board of profile.
Twitter has retweets and Facebook has shared, Just like that repins are the pin that users did not create on their boards.
Rich Pins provide more information on the pin. They are available in four formats: Product Pins, Recipe Pins, Article Pins, and App Pins.
Boards are collection of specific pins. Board organised the Pins
Archived boards did not show up on your profile. You will stop seeing suggestions related to the board.
Group Boards are the boards that allow more than one user to add pins in them.
Secret Boards are the bords that can only be seen by its creators and collaborators. When you create a new one boards it asks you for the secrete board, it depends on you that what you want secret or public. Secret bords do not appear to your followers and following also.
A feed is just like Facebook or Twitter feed, this is a group of pins from people you follow or what Pinterest thinks you’d be interested in.
Hashtag works the same on Pinterest as works on other social networks. They make it easy for other pinners to find your pins and relevant content.
This feature of Pinterest is only available on Mobile Devices Android and Apple. Pinterest Lens is a camera tool that lets users take a picture or something and find related content on the site.
Comments are your opinion or suggestion to others pin. It same as Facebook or Instagram comments.
When you click on the pin, you have also an option of save button. By clicking on the save button on any pin you can easily save it to your boards.
To tag a user on Pinterest, use @ symbol with the username.
On Pinterest, you can send private messages to other Pinterest users.
Pinterest business accounts have access to analytics via Audience Insights. Here you can found all the analytics data of your account. It is only available to the Business accounts of Pinterest not to personal accounts.
Before we Getting started for Sign Up Account for a Business account we must know that Why it is very important? As in earlier article of Pinterest, I talk about How to Sign up for Personal Account on Pinterest. If you do not have any knowledge of Pinterest, I strongly recommended to you first read these articles before Getting started.
- An Easy and Simple Guide on Pinterest | What is Pinterest? – Features and Uses
- How to Create a Pinterest Account | Sign Up For Pinterest
Why Pinterst is Important for Your Bussiness
It is very important for any Bussiness to increase its audience in any way. Pinterest may such a tool that grows your audience in your industry. If people share your pin globally, your brand gets exposed to the potential clients. Your Pin will gain popularity for your company.
Increase Website Traffic
As I tell much time Pinterest is a great way to drive more traffic on your website. It is a visual search engine and your visual content helps you to gain more traffic by visual searches rather than text searches.
Increase Search Engine Ranking
It helps you to rank on google and bing. Your Pinterest Profile, Boards, and pins easily rank in the google with keywords. If you follow SEO and Keywords when creating pins or board on Pinterest then you will rank in google. When the correct keywords are used, Pinterest can increase your search rankings on Google as well as on Pinterest.
The brand is a word everyone would like to add it with their business. Pinterest helps you to build a brand online. It is very important to build your brand online these days. If you think Facebook, Twitter, Instagram, and Linkedin is enough for your branding to your business or products. Then, you are wrong, Pinterest has a reach and targeted audience by visual content which is very important.
Promote Your Products
It Promotes your Products across globally, and you need not pay anything for it. With the help of Pinterest, you can easily Promote your Bussiness anywhere in the world because Pinterest has the potential for that. Pinterest allows users to discover and share their favorite pins based on their interests.
How to Sign Up for Pinterest Business Account
- Go to https://www.pinterest.com/business/create
- Enter email, password, and age. In age, you can enter your own age.
- Click the Create Account button.
- Now it asks for you to Set up your profile. Fill the Business name, website, country, and language. Here you can upload your logo too or skip it for later. And click the Next.
- Describe your brand. Select the brand categories. If your Brand category is not listed select the other and click the Next.
- It asks for you that would you ever be interested in running ads on Pinterest. If you interested select Yes or otherwise No. You can also choose I am not sure yet. Select one and click the Next.
- Your Pinterest account for your business is ready. Now it recommended you start with creating some pin, board, and Build your Brand.
Do not forget to verify your email. Pinterest sends you a link in the email you provided. Open your email inbox and click at the link Pinterest send to you and you will get verified.
Your profile is ready for getting started to share your products, services, or content on Pinterest. But, before creating a pin or anything, I strongly recommended you to first properly optimize your Profile that enough tells your audience about your company, product services, content, and other things you provided or what audience expects from you.
Here, I share some steps and tips for Proper optimizing a Pinterest Business account which is very important for the Pinterest business account.
How to Optimize Pinterest Bussiness Account
It is not enough to you have a Pinterest account. It must be optimized and well set up an account on Pinterest. When anyone looks at your profile, they clearly get the idea of your brands, products, services, or content you provide.
Here, I will share with you some tips for optimizing your Pinterest profile.
Upload Logo and Banner of Your Company
Upload your official company logo, it must be the same as to your all social media profiles. Uploads an eye-catching cover photo that reflects your products and services you provide. Your cover photo should tell enough about your brand to the audience.
Description and URL
Write a description that enough tell about your brand, products, services, or content and what your audience should expect from you. Don’t forget to add some keyword related to your Brands in the description, it helps you to reach the more audience.
Set URL to your Profile. It should be your company name or like your other social account has a public profile URL. On Pinterest, your URL be like pinterest.com/yourname
Create Pinterest Boards
Create some boards on Pinterest that visually show and describe your products or services.
Publishing at the Right Time
It is very important that How much your content for engagement. Increasing engagement publishing at the right time is very important.
You have to use Pinterest mobile app which is free and easy to use. It is available free on both Android and iOS. You can install it from the given downloading link below too.
Frequently Asked Question (FAQ) on Pinterest Bussiness Account
Pinterest is fully free for personal as well as business use. You need not pay anything for your business account. A business account has a special features analytics also does not require any payments. That means Pinterest is fully free.
Yes, it is food for your small business too. If you are a blogger or YouTuber you can share your content through Pins and you got a lot of free traffic to your website or channel. Even if you Affiliate marketer it boosts your income.
You can add your keywords to your profile description. And for business profiles, you can add keywords to your name as well as the description. Then, you will add the keyword in your pins and create bords through the keywords name.
Yes, Pinterest contents that mean your pin or boards including your profile strongly appear in Search Engines like Google and Bing.
You can try to include adding a Pinterest follow button to your website, and even following a few other people on Pinterest in the hope they’ll return the favor.